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How does the color red make you feel?
It is often associated with love and comfort and is frequently used in relation to Valentine’s Day. The color red is described as warm, vibrant, and intense. It can grab attention, particularly in advertising and traffic signage.
At The Medical City (TMC) Clark, the color red takes on a new meaning.
Red is a highly visible color that signifies the hospital’s goal to exceed expectations in every aspect of patient experience at the hospital.
During its annual Media and Influencers Appreciation Night, TMC Clark showed a sneak peak of its Red Coat Ambassador program which encompasses patient experience, physician and employee engagement, and volunteerism. Present during the event held at Best Western- Metro Clark Hotel in Angeles City were the first batch of Red Coat ambassadors, TMC Clark’s Customer Relations manager and staff, the hospital’s Sales and Marketing team, and special guests. The “investiture” of the red coat ambassadors was one of the highlights of the event.
TMC’s Red Coat ambassadors are specially trained staff and retirees turned volunteers who assist patients and guests with navigation, information, and non-medical care. Their red coats (or blazers) are easily recognizable, and truly helpful in identifying the ambassadors as hospital staff who the patients can go to for assistance. They also pass on comments and suggestions to the hospital’s Customer Relations Department.
While the Red Coat Ambassador Program is a new initiative in the Philippines, it has seen great success in some of the best hospitals in the United States.
In the Philippines, it was first launched at TMC Ortigas and other network hospitals of the TMC brand. Now, patients from Central Luzon can finally experience this new level of compassionate care through TMC Clark.
The Red Coats are stationed at TMC’s Emergency Department, Billing Section, Ambulatory Center, and other diagnostic units. The ambassadors’ outreach goes far beyond a friendly smile or a simple greeting. They offer information to patients and guests, give directions or escort them to their appointments, provide a compassionate and respectful listening ear, or simply being there where and when they are needed most.
“The Red Coat Ambassador program is a movement that aims to create positive first impression on our patient partners and guests by providing them assistance with navigation and information, and sharing with them TMC’s culture of care. This program will build a meaningful human connection and upgrade personal engagement for the best ever patient experience,” says Jean Morales, TMC Clark Customer Relations Manager.
The next time you visit TMC Clark, look for the red coats.